Elasti-Man is a native of the extra-dimensional planet Qward. His source of power is unknown, but at some point he teamed up with a group of other superhuman Qwardians in order to extort money and cause havoc among the populace. This group was teleported to Earth by Claire Montgomery who mistook them for heroes. They were recruited to become her personal corporate super-team, the New Conglomerate, and compete against the Justice League at a pay-per-view event.