Appeared in Disney Pixar's Cars.

He is better known as "The King". He is sponsored by Dinoco, a prestigious fuel company that made its first appearance in Toy Story. This sponsorship is the envy of most NASCAR's.

In the movie Strip is going into retirement and all other racers are gunning for his sponsorship after his last race. Lightning McQueen and Chick Hicks. They end up in a three-way tie for the Piston Cup and will have one final race as a tie breaker. The King is severely damaged by Chick Hicks in the race. Lightning McQueen gives up winning in order to help him finish his last race.